Role: Communications Manager/Project Manager
With a special focus on young Black men who have sex with men (MSM) ages 13–24, the Center for Engaging Black MSM across the Care Continuum (CEBACC) is a national online resource under a cooperative agreement between the Health Resources Services Administration and NASTAD. During this process, we birthed two campaign sites: Well Versed and His Health. These two platforms aim to mobilize communities to reduce HIV-related stigma, scale up effective programming targeting Black gay/bi men and provide training for healthcare providers/organizations.
On this project I served as the lead Communications Manager where I managed a team of creative consultants (Copywriter, Front and Back-end Developers, Graphic Artists, Subject Matter Experts). Also, I developed and implemented content and marketing strategies geared toward Black gay/bi men and healthcare providers.
Roles: Branding and Content Strategy
SUPREME Beard Co. offers the latest men's beard products such as beard oil and balm that conditions, moisturizes and softens beards. This company recognizes everyone is on a different beard journey, so they offer all natural and handcrafted products to enhance their customer's beard.
As a e-commerce men's grooming start up, the client needed help establishing and developing brand identity logos, tagline and brand names. It was important to conduct market research to help establish target demographic and competitive advantages of the product. On this project, I helped create original content and design MailChimp templates for newsletters. As part of engaging potential and current customers online, I implemented a social media strategy, site and product copy.
Roles: Founder/Editor, Content Development and Interactive Designer
Since its digital launch in 2012, MUSED Magazine Online has been at the forefront of today’s young, progressive Black gay man. MUSED served as the authoritative voice for Black gay men covering news, opinion, life and culture averaging more than 1.5 million pageviews a year. In order to match the needs of its readers, MUSED built a robust following not only on the site by creating daily content but also building an online community through social media gaining more than 7,000 Likes on Facebook and 3,000 followers on Twitter.
As the founder, I wanted to create an online platform geared towards Black gay men to uplift the narratives of the community. Throughout this process, I was responsible for rebranding and developing site upgrades through content development and interactive design. With the update, the branding was refreshed to reflect the new direction of the site content.
Role: Campaign Strategist
Bevel razor is a leading product from Walker & Company Brands. Designed specifically for—men with coarse or curly hair, Bevel offers protective priming oil, a shaving brush, shave cream, post-shave restoring balm and a single-blade safety razor that’s designed to help reduce and prevent bumps and irritation.
In order to help raise brand awareness and online engagement, we collaborated on an advertorials series offering grooming tips for Black men, digital banner ads promoting Bevel product subscriptions and a social media marketing plan.
Role: Campaign Strategist
“What Do I Do? A Handbook to Understanding Health & HIV” is a resource by the Human Rights Campaign (HRC)- in collaboration with AIDS United- designed to provide easy-to-read, up-to-date and actionable information about HIV prevention, treatment and care.
HRC was looking to disseminate the information to Black gay/bi men utilizing online communities. For this campaign, 3 digital banner ads were developed and tested to determine appropriate messaging for click-thru, newsletter integration and social media plan to promote the resource.
In honor of National Gay Men’s HIV/AIDS Awareness Day, HRC wanted to conduct a social media campaign to raise awareness of how HIV and AIDS affects gay/bi men, particularly men of color and those in the 13-24 age range—among whom new HIV infections are disproportionately high.
Working with the HIV & Health Equity team at HRC, we worked on cross-promoting blog content highlighting important facts about HIV and AIDS. These blog posts featured guest posts from organizations and leaders within the community fighting against stigma. The campaign also included the daily use of memes of quotes to help promote awareness as part of its #BeInTheKnow campaign. To increase engagement online, I established social media strategy to promote the content and campaign.
Role: Content Development
VIBE Vixen was a magazine geared towards female readers of VIBE Magazine that covered fashion, beauty, dating, entertainment and societal issues for "urban minded females". The magazine was initially released in fall of 2004 and sales were considered successful enough for the magazine to be issued on a quarterly basis.
The magazine went digital in April 2013. For this transition, I assisted with launch of the online brand and developed content targeting the growing female readership covering pop culture, celebrity interviews and news.